Outline · [ Standard ] · Linear+ Logo Design Creation Process From Concept To Compl

Do you want to know the secret of how top-quality graphic designers

design logos? This article will disclose

exactly how top-notch logo designers of today’s contemporary age design their logos. It will

show the design route that these designers undergo to get to their final

logo design.

Logo Designers Design Route:

1. Logo Design Brief
2. Background & Competitive Research
3. Drawing The Sketch By Hand
4. Take Breaks
5. Wear Your Customer/Client Shoes
6. Short-list The Logo Design Concepts

Below is a synopsis of the entire design-course for a quick glance. You may well even

discover it valuable to save this article somewhere on your PC.

1. Logo Design Brief: Carry out a survey through a questionnaire or an Interview with your

customer to get the design brief. It is very important especially if you are providing a

custom logo design service. Some of the key

questions you can ask are:

? What is your company’s product and services?
? What is company’s goals and objectives?
? Who is your target market?
? Any particular design specifications?
? Any benchmark in your mind?
? What is your budget and time?

2. Background & Competitive Research: Research what sort of logo designs the industry

players have, what changes they have brought into their logo designs and have their logo

designs been successful.

3. Draw The Sketch By Hand: Sketching is a superb way to rapidly explore ideas or concepts.

You can sketch for one or two hours and suggest several likely solutions to the customer.

Showing sketched thumbnails or compositions to clients, will potentially save you a huge

amount of time.

4. Take Breaks: Take breaks in short intervals of time throughout the logo design process.

This lets your ideas mature and get improved interest. Obtain response.

5. Wear Your Customer Shoes: Put off your designer shoes and wear your customer shoes. How

would you get the logo designed if you were running the business your customer is running?

6. Short-list Logo Design Concept: Decide according the logo design brief which logos to

give to your client.

Every logo designer infers in his own way and if a single design brief is given to 10

different designers, they would design 10 different logos, a small number of which would

bear a resemblance to each other. Although we all continually guess what makes a ‘good’ or

‘bad’ logo, one must keep in mind in the end, the eventual judge of logo design greatness

may only be the pleased, paying customer.

Wow! This post was very interesting. I want to know the full details about this article. Can you give me the link so that I can check it?

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This post has been edited by The Square Team: Feb 5 2010, 09:46 AM

HI!!
Thanks for providing the steps.
The above steps will help to few of my friends and my cousin.
I was trying to explain them but it was bit difficult for me.

For a commissioned project more details on what the business specializes in, and their desired image and values would be researched, but for this tutorial the rather vague description allows us to create a more generic logo.

When designing a logo it is important that the final creation is practical, in that it can be used in everyday business life as intended.



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